Each Canyon Fishing Reel is built for extreme performance and years of dependable use. The concept behind our fishing reels is rather simple; we are offering the fisherman a power packed, super smooth, upgraded reel right out of the box! After years of upgrading other brands, the founders of Canyon Reels decided to set out and build a better fishing reel. Upgraded drag systems, upgraded bearings and high performance drag grease are just a few of the many upgrades that come standard on all Canyon Reels. Canyon Reels allow the fisherman to go smaller and lighter while maintaining optimum performance and extreme power!