Madda Fella is Caribbean slang used to express surprise or astonishment. It’s that moment when a trophy fish bites so hard you almost fall out of the boat. It’s that instant when your seaplane hits the water and you’re suddenly floating on endless blue. Madda Fella is all about the unpredictable excitement of Key West adventure, and the namesake and inspiration of our brand.

The Madda Fella Live Life Now Giveaway ended on 12/31/17. Congratulations to our winners:

Robert Pace
Chris Bennett
Daniel Rogers
Rebecca Kelly
Sharon Bontz
Brent Miller
Scott Gardner
Brittany Eubanks
Kristian Alegado
Bill Graves
Rick Emery
Kelly McBride
Ted Zeilstra